Audi’s twelfth participation as a mobility partner of Kieler Woche focuses particularly on the sustainable orientation of the brand’s presence. To this end, visitors to the popular traditional event are not only introduced to ecologically oriented projects of the AG and the Foundation, but also the entire activation and the structural setup was planned in a resource-saving manner and with sustainable procurement in mind.

In addition to the shuttles for Audi VIP guests, Audi provided others exclusively with e-drive shuttles for guests from business and politics as part of its cooperation with the city of Kiel.

In the center of Kiel Week, the approximately 30,000 visitors experienced Audi’s sustainability activities in the so-called Sustainability Hub directly next to the main stage. In addition to the SQ8 e-tron, selected projects of the foundation and the AG were presented in a transparent and approachable manner.

In addition to CO2 tracking by the Planwerkstatt agency, the project was certified by PLANWORX AG auditors in accordance with ISO NORM 20121.