Audi #journey2progress @IAA

IAA 2021 conquers Bavaria’s capital and PLANWORX conceives an informative experience journey around the four Audi core values DIGITAL, PERFORMANCE, DESIGN and SUSTAINABILITY, combining digital locations and a hybrid brand experience. As an eye-catcher, a huge visual, mown on a field in the planes’ approach corridor also welcomes arrivals at Munich Airport. Afterward landing or before take-off, passers-by and passengers can generate some power for the carmaker’s presented e-fleet on the Audi e-Swing in the connecting hall of the terminals.


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